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Eureka Woodworks
Featured current producers and what people have to say about their outdoor garden furniture and their business.

Letter from Gordon Swenson

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August 2013

I received a very nice note from a Producer in Florida that is a great story about his “silent salesman.”  It really reinforced what we tell all Producers, “if people see your furniture, the result will be more and more sales.”    Read on……,

Harry,

I have had a busy summer, not because of attending a lot of craft fairs but rather my silent salesman.  Here is how it happened.  

I had an order for a love seat to be delivered to , I thought to Orange Park just below Jacksonville.  I made the love seat glider and as usual did the best job I could on putting it together.  When it came to the delivery I realized I had mistaken Orange Park for Port Orange, FL.  The difference was a significance increase in mileage. When I realized my mistake I realized that I was not going to make much profit on this love seat because of the mileage increase. I delivered the love seat with no increase in cost to the customer.  

A few weeks after I delivered the item I received a phone call.  A customer said they had a family get together at the house where I delivered the love seat.  The brother-in-law was so impressed with the love seat that he made an order of six more chairs. The order consisted of four chairs for him and two chairs for the original love seat owner.   When I finished that order and delivered them,  he  then ordered eight more pieces.  That order was for four garden chairs for the fire pit and two 36 inch tables.  He also ordered two more chairs for the original love seat order.  That means. altogether, I had 15 pieces  in sales as a result of my "silent salesman".  

I've said it before, but I want to say it again, with your great designs and my craftsmanship we make a great team.

Gordon Swenson
North Florida Outdoor Furniture

North Florida Outdoor Furniture

Click to enlarge image  - Letter from Gordon Swenson - August 2013
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Eureka Woodworks
10203 Corkwood, Suite 107
Dallas, Texas 75238
 
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